Toronto Blue Jays Team Logo Has Returned to Greatness After Years of Questionable Choices
The Toronto Blue Jays logo has endured five distinct rebrands over the years. This post is an examination of those changes from the perspective of someone who grew up watching games from the left field bleachers at Exhibition Stadium back in the day.
This is another installment of our on-going series on sports logos.
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The Original Logo 1977-1996:
The Toronto Blue Jays are Canada’s only remaining major league baseball team. They emerged as a part of the 1977 MLB expansion with the Seattle Mariners and quickly built a solid and competitive team.
By the late 80’s the Jays were challenging for the American League Pennant and by the early 90’s they had won consecutive World Series titles, capped by Joe Carter’s legendary walk-off home run.
This first wave of achievement for the Blue Jays came while the team wore the legendary original logo on those baby blue uniforms.
Classic in every way. Iconic lettering and imagery. Anchored by a red-seamed baseball sprouting a red maple leaf and overlaid by the stylized head of a blue jay in profile, this logo possessed all the elements necessary to land the Jays memorably in the imaginations of baseball fans on both sides of the border.
It’s clear, it’s Canadian, and it honors the game of baseball in one simple, connected image.
It won two world championships. Still the O.G.
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Who wore it best: Dave Stieb, Fred McGriff, Jesse Barfield, The Terminator, Robbie Alomar, Devon White, Paul Molitor, Tony Fernandez, George Bell, and so many more.