SEO, Content Strategy + Digital Marketing

Your website should be a beautiful, fast, responsive, optimized website that converts visitors to customers and provides you with information and data that you can use to make better decisions for your business.

Our SEO and Digital Marketing Strategies provide you with the tools and support necessary to transform your website into a resource that allows you to better understand your customers, your industry, and even your competition.

1. SEO Reporting and Analysis

We analyze data sets from your website, compare them against industry trends (keywords, competition behaviour, traffic analytics), and provide strategies for improving the discoverability and optimization for your site.

Our immersive SEO report will provide insight into improved keyword strength, analysis of current and potential web traffic, and a digital marketing strategy designed to suit your specific needs.

~ ~ ~

SEO STARTER PACKAGE: $1500

A great option for websites that have limited to medium amounts of competition, and need to increase visibility. If you understand who your competition is and have a general understanding of how people might start trying to find you online, then this package option will likely fit your needs.

We start with a brief SEO Survey to help pinpoint the scope of needs, and then build out a report to match. Using the power of SEM Rush – an online traffic + website analysis tool, we apply data from an inspection of your current site, target keywords, competitive analysis and content review and generate a report on the health of your site.

Included in that report is a general summary and strategy plan for going forward, either with or without our help depending on your needs, resources and preferences. Once the strategy plan has been implemented, 3 follow-up reports are generated over 3 months to provide a 90-day window of comparative results.

Features include:

SEO Start-up Survey
Current web data analysis
Competitive analysis
Keyword research
Current site structure review
Content review
Social Media analysis
Backlink health
Summary of findings
Strategy plan
90 day follow-up reporting (3x over 3 months)

~ ~ ~

SEO ADVANCED PACKAGE: $2500

A great option for websites that face stiff online competition, and need to increase visibility. If you are unsure on the entire scope of your competition and need help understanding how people are trying to find you online, then this option is for you. This package fits any business that needs to boost visibility in a very competitive keyword environment.

The ADVANCED PACKAGE includes all of the features from the STARTER PACKAGE, but with a much more detailed and rigorous competition evaluation, including a thorough review and analysis of how your competitors adapt their keywords, web content and structure to target their best results.

We then summarize our findings with a report matching that research + competitive analysis and provide a strategy plan for moving forward, either with or without our help depending on your needs, resources and preferences.

Features include:

SEO Start-up Survey
Current web data analysis
Detailed competitive analysis
Detailed keyword research
Current site structure review
Content review
Social Media analysis
Backlink health
Summary of findings
Strategy plan
90 day follow-up reporting (3x over 3 months)

~ ~ ~

Final Notes on SEO

The bottom line on SEO strategy is that it takes work to boost visibility, and results are never consistent.

While we know that putting in the work to understand who you are and how your greatest online asset is built, results vary based on a variety of factors. These include:

How many communication channels do you utilize and how effective is your content? (social media + what you have to say)
Do people care about your content? (if no, then what sort of content strategies or content creation should be considered?)
How much time or resources will you or members of your team be able to commit to the creation and management of content? (do you have the time or people who can support consistent updates to your site and channels?)
How is your competition evolving with their website content? (are they working harder than you?)

Our SEO Packages will give you the boost needed to understand, evaluate and update your site to boost visibility, but organic results are not guaranteed. Anyone claiming otherwise is simply not giving it to you straight.

Next steps are digital ad campaigns (see below) which will guarantee results, but they are targeted campaigns and not organic search results.

Contact us and we’ll help you find the SEO Package that fits.

2. Digital Ad Campaigns

Online advertising exposes your brand to more customers and provides you with real-time data and metrics about their online behaviours so that you can make more profitable decisions for the future of your business.

Digital ads allow you to target and convert customers at the source; when they are actively searching for your products and services.

We help you deliver focused and informed marketing messages that drive conversion and engagement with your website, product, or service.

Features include:

Pay-per-click [PPC] advertising (ie. Google AdWords)
Social Media Ads (ie. Facebook Ads)
Digital Web Ads (ie. related website ad space)

Contact us and get a solution to fit your scope and budget.

3. Social Media Strategy

Social media provides you and your business with direct, authentic connections to your customers and your community.

A successful social media strategy allows you to engage in genuine online interactions that improve your reputation, promote your brand, and drive traffic back to your site to boost your business.

Supporting your website with active social media channels like Instagram, Facebook, Twitter, Pinterest, and others can dramatically improve your conversion rates, lead generation, sales, and brand awareness.

These social media channels are crucial pieces in a comprehensive SEO + Content Management Strategy as they drive authentic traffic that produces richer data sets to analyze over time.

Choose an ongoing monthly plan that will help analyze and distribute content and provide training and support to internal people who can learn to spread your message effectively.

Features include:

Collaborative industry and community analysis specific to your brand
Social Channel Measuring
Account Setup and Optimization
Content Strategy
Training and Support

Contact us and get a solution to fit your scope and budget.

4. Advanced Web Analytics

Any beautiful, fast, responsive, optimized website has a comprehensive SEO and Content Management Strategy built into it from the very beginning.

At Eggbeater we believe that your website should provide you with the best information available to improve your business today, tomorrow, and into the future.

We install Eggbeater Analytics on every site we build, giving clients the ability to see where users are coming from, and what paths lead them into and out of their site. In addition, we offer a variety of added services based on your unique needs. These include:

Analytics Integration

We integrate the installed analytics with optimization testing, customer experience, social tracking, campaign management and other CRM tools to offer you a full spectrum view of your customer.

Dashboard Creation

Using your business goals, target metrics and other drivers, we create dashboards tailored to the needs of your marketers, executives and other key stakeholders.

On-Going Assessment Reports

After initial dashboards and reports are created, we offer consulting services to review the data and provide advice on additional opportunities. These services can include monthly/periodic assessment reports, analysis and insights around your KPIs, with actionable recommendations to increase goal completions and enhance user experience.

Contact us and get a solution to fit your scope and budget.