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What is graphic design, anyway?

What is graphic design, anyway?

Graphic design. It’s bloody everywhere. From cereal boxes to hospital signage, it’s impossible to avoid the stuff. People want it. We sell it. But what is graphic design, and why do we need it? Put plainly: graphic design is the creation of effective visual...

How much does packaging design cost?

How much does packaging design cost?

In Canada, a single label from a freelancer runs about $500 to $2,000, a single retail package from a design studio $3,000 to $8,000, a product line of four to eight SKUs $8,000 to $25,000, and big agency packaging programs start around $30,000. Those are market...

How much does branding cost in Canada?

How much does branding cost in Canada?

Branding cost in Canada runs from a few hundred dollars to well past $25,000, depending on who does the work and how much of a system you need. As Canadian market ranges: a freelancer logo is $500 - $2,500, a starter identity from a studio is $2,500 - $6,000, a full...

How do I know if my website needs a redesign?

How do I know if my website needs a redesign?

If your website embarrasses you a little when you send someone the link, it probably needs a redesign. More practically: if it looks dated, struggles on phones, loads slowly, or no longer reflects what your business does, it’s working against you rather than for you....

How much does a small business website cost in Canada?

How much does a small business website cost in Canada?

Most small business websites in Canada land somewhere between $3,000 and $8,000, with custom studio builds running from $12,000 to $30,000, and e-commerce projects starting around $5,000 and climbing well past $60,000 for complex stores. That's a wide spread, we know....

Do I need a logo or a full brand identity?

Do I need a logo or a full brand identity?

It depends on where your business is. If you're brand new, testing an idea, or a one-person operation with a single touchpoint, a well-made logo may be all you need for now. If customers meet you in more than a couple of places, a website, packaging, social media,...

Why WordPress Website Maintenance Is Important

Why WordPress Website Maintenance Is Important

When a website launches, it's tempting to think the hard work is over. The design is finished, the pages are live, and everything is working exactly as it should. But a WordPress website isn't something you build once and forget about. Unlike a printed brochure, your...