Zero Zero

THEIR CHALLENGE:

Zero Zero came to us as an established producer of cannabis extract with an existing reputation for high quality. They required a brand that spoke to their natural raw materials, the purity of a their lab-based process and, of course, the quality of their product.

OUR SOLUTION:

A visual brand was developed that used a precise, futuristic typeface, combined with a natural leaf-based background pattern. This was combined with a golden metallic sheen over a dark background to create the look of a modern, prestige, retail brand.

Branding

Our previous collaborations with cannabis companies have resulted in either a pharmaceutical-based brand or a more natural, lifestyle brand. It soon became clear that this client wanted something different. We created a brand mark that combined elements of street style and high-end, luxury retail. Something you’d want to be seen in.

Product Packaging

Sealed mylar pouches were required for a variety of products, along with branding for glass jars and cardboard tubes. Chocolate, coffee and single malt whisky were all used as inspiration to create a packaging line with real desirability.

Website

By the time we were asked to create the website, we had a solid understanding of the brand and what the client wanted to say. We wanted the site to have an exclusive feel, which was achieved with both the visual styling and alternative programming mechanics that included a fly out menu and shopping cart. In the end, we created a stunning site for ‘the Rolex of cannabis extracts’.