adMare

THEIR CHALLENGE:

adMare are a Canadian biotech company who found themselves expanding rapidly and in need of a brand refresh to reflect their growing status within the scientific community.

OUR SOLUTION:

Based on an existing logo, a new visual brand was developed that could be used across a wide range of communication streams. We used a clean white background with a range of strong blue solids and gradients. These reflect the precise, scientific nature of the business while also positioning them as dynamic and forward-looking. A layered ‘molecule’ was formed from the logo hexagons and used as an incidental visual to soften the overall look and balance white space.

Email Templates

Our initial work for this client was to develop a set of four mail templates for their various internal and external communications. The client was so happy with the result, that they asked us to use it as the visual guideline for all future branded materials.

adMare

Printed Program, Brochure and Banners

Our challenge for continuing projects, was to take a visual system that had only been applied to web formats, and use it to successfully represent the brand in print and large format. The client now has an established design format for print assets to use going forward.

adMare
adMare
adMare

Web Banners and Social Posts

The client also needed to completely refresh their social media channels. We created templates for LinkedIn, Twitter and Instagram that allowed them to move forward with a unified look and feel across all platforms.

adMare
adMare

Holiday Card

adMare’s updated branding can now be adapted for more casual uses, like their 2019 holiday card; whimsical and fun with a customized tree illustration, but still instantly recognizable as on-brand.

adMare