adMare are a Canadian biotech company who found themselves expanding rapidly and in need of a brand refresh to reflect their growing status within the scientific community.
Based on an existing logo, a new visual brand was developed that could be used across a wide range of communication streams. We used a clean white background with a range of strong blue solids and gradients. These reflect the precise, scientific nature of the business while also positioning them as dynamic and forward-looking. A layered ‘molecule’ was formed from the logo hexagons and used as an incidental visual to soften the overall look and balance white space.