The Challenge:

UBC Sauder is an internationally renowned business school based in Vancouver, BC. They came to us needing help utilizing their existing brand identity to develop cohesive marketing materials and branded communications across multiple platforms. They were keen to promote UBC Sauder as a leading business school with cutting-edge programs, world-class facilities, and strong career opportunities for graduates, while maintaining brand consistency across print design, digital marketing materials, campaign assets, and other brand applications.

Our Solution:

We felt that there was a massive opportunity here to use the existing branding elements to create unexpected visual friction in the design and help the brand stand out against more conservative competitors in the higher education space. Through thoughtful graphic design, layout design, and creative brand application, we wanted to position the business school as a place with fresh perspectives and bold new ideas.

UBC Sauder School of Business is a trusted institution with an established reputation, but one that is unafraid to do things differently. The result is a vibrant and modern design system that balances brand consistency with more dynamic, engaging marketing and visual communications.