UBC Sauder School of Business
Promotional and marketing materials
Their Challenge:
UBC Sauder is an internationally renowned business school based in Vancouver, BC. They came to us needing help in utilizing their existing brand to develop marketing materials. They were keen to promote UBC Sauder as a leading business school with cutting edge programs, facilities, and benefits for graduates while maintaining brand consistency across multiple platforms and brand applications.
Our Solution:
We felt that there was a massive opportunity here to use the branding elements to create an unexpected friction in the design and help the brand to stand out against more conservative competitors. We wanted to show a business school that had fresh perspectives and was the seat of new and exciting ideas. This was a trusted institution, but one that was unafraid to do things differently.
Marketing Materials
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