The Challenge:

SerVantage provides commercial and residential cleaning services for medium to large properties across Western Canada. Their brief was to refresh their visual branding, clarify their brand values, and develop a fresh tone of voice that better reflected the professionalism, reliability, and growth of the company.

Our Solution:

We conducted a series of brand strategy and exploration workshops with the client and delivered a full brand report outlining key messaging, tone of voice, brand values, and positioning. Using this strategic foundation, we developed a modern visual identity system that balanced dependable, professional service with a more progressive, dynamic, and approachable brand personality.