Project Details

Branding

A simple logo with your new name/initials (YSL) and some colour options. We would avoid complicated icon designs and any overly decorative concepts. The idea would be to communicate trust, professionalism and dependability but also the accessibility and human connection of working with a boutique, local law firm on the north shore. It is important that this logo avoids any complication with that of Yves Saint Laurent.

We would also aim to create some supplementary visual branding suggestions that could be applied to other branded promotional pieces when you look at marketing in the future. This would help you maintain a brand consistency across all applications and support recognition and familiarity with your existing and prospective clients.

Our design process would include several initial designs for you to review and choose from. We would then follow a 3 proof process which allows for several rounds of edits and development if needed. Upon approval of the final design we would supply you with a full set of logo files in all required colour and file formats with directions on standard usage.

Website

We would be designing and developing a full website for you. This website would contain the content and basic structure of your existing site, but with a design and layout that better represents you as a company and stands as the central pillar of your visual brand. We would move through this process by presenting initial designs for you to approve before creating a working test site on our server. Once fully approved by you, this new site would be moved over to your new web address that connects more closely to your new name. We would be careful to work with re-directing old page addresses to new ones to make sure we retain all the SEO built up by your existing site. As with the branding, there will be scope for discussion, edits and development of the design after the presentation of the initial ideas.