The Challenge:

Salt Spring Coffee was ready for a fresh new look that could stand out on busy shelves while staying true to the heart of the brand. They wanted their packaging design to not only pop on the shelves next to their competitors, but also shout, “We’re proudly Canadian, and we walk the walk when it comes to thoughtful, planet-friendly coffee production!”

Our Solution:

Eggbeater partnered with Salt Spring Coffee to create a vibrant new packaging design system built to turn heads and tell a story. We developed a lineup of custom illustrations that are bright, adventurous, informative, and unmistakably Canadian, paired with a refreshed logo design that works seamlessly across packaging, digital, and marketing materials.

From whole bean bags to ground coffee, coffee pods, and the launch of Canada’s first Regenerative Organic Certified coffee, we helped evolve the brand across every new venture. The result is a modern packaging and brand identity system that feels fun, accomplished, and full of personality. We raise our cups to what’s to come.