UBC Faculty of Medicine

THEIR CHALLENGE:

The UBC Faculty of Medicine wanted to produce a brochure that positioned themselves as being central to the education of healthcare professionals within the Fraser Health region.

OUR SOLUTION:

We devised an infographic-based brochure that utilized a heat-map diagram to show the placement of UBC Faculty of Medicine graduates within Fraser Health. Individual brochures were then created for other health regions within BC. These included regional maps with more information on local placement of healthcare graduates.

Fraser Health Region Brochure

The initial 8-page brochure used a series of graphics, maps and graduate profiles to show the importance of the UBC Faculty of Medicine within the Fraser Health region.

Fraser Health Region Tri-fold

The brochure was then reformatted as a more accessible tri-fold piece, with the profiles section on one side and the heat map infographic on the other.

Regional Maps

Regional brochures were then produced to illustrate the influence and importance of the UBC Faculty of Medicine beyond the Fraser Health region, featuring their own customized heat-maps.

Regional Tri-fold Brochures

Presentation

Finally, the initial brochure was transferred into a PowerPoint presentation that could be used for in-person discussions, and sent out digitally, as a stand-alone piece.