Their Challenge: Salt Spring Coffee has been brewing up a storm since 1996, deeply rooted in the culture and flavours of the West Coast. Now expending into national grocery store chains, they were looking for a way to show off their roots, while updating and modernizing their overall look.
Our Solution: Starting with a more versatile, refined and improved version of their logo, Salt Spring Coffee’s marketing materials and packaging were updated with new artwork and a series of custom illustrations, while retaining the distinctive colour palette of their coffee lines. Focus shifted from inspirational messaging to whimsical illustrations that couple together people and animals in natural environments.