Salt Spring Coffee

Their Challenge: Salt Spring Coffee has been brewing up a storm since 1996, deeply rooted in the culture and flavours of the West Coast. Now expending into national grocery store chains, they were looking for a way to show off their roots, while updating and modernizing their overall look.

Our Solution: Starting with a more versatile, refined and improved version of their logo, Salt Spring Coffee’s marketing materials and packaging were updated with new artwork and a series of custom illustrations, while retaining the distinctive colour palette of their coffee lines. Focus shifted from inspirational messaging to whimsical illustrations that couple together people and animals in natural environments.

Vist Salt Spring Coffee Online

Linking a brand to its roots.

Salt Spring Coffee came from pioneering roots and was the first company in Canada to provide organic, fair trade coffees using sustainable methods that supported a global movement towards quality over quantity. The mission to treat profit and ecological goals equally meant a strong commitment to the entire ecosystem of people, animals and the environment.

The tagline “better coffee starts here” was crafted to help communicate the high quality taste of their coffees, while paying homage to their pioneering status and coastal island roots of Western Canada. Custom illustrations that combined people and animals in a natural whimsical setting reflect the joyful experience of drinking good coffee in a safe and comfortable space.

Creative direction for packaging included a bold colour palette and top white gradient to differentiate different blends and allow the bags of coffee to sit well together while standing out with the many solid colour bags sharing retail space.