The brief for this project required us to create a public health poster concerning safe use of edible cannabis. The client had indicated that something involving humour to carry the serious message might be appropriate. We were told that we should feel free to give the poster a campy, hipster look – something fun, conversational and retro’
Using the concept of ‘things not always being as they appear’ we devised an illustration of a brownie with unexpected properties. Bright colours and a humorous visual style and concept were used to draw in the viewer and allow us to deliver an effective warning message.