Logo update for Urban Sloth Inc. based on existing logo design. New logo needs to represent the professional status of the organisation and reflect the stability and quality of the services being offered.

Notes

• Name “Urban Sloth’ comes from experience of climbing and the need to be methodical and accurate.
• When things go wrong, they go wrong fast – avoid this by taking things slowly.
• Double rope relates to actual set up and safety precautions.
• Logo needs to present the company as both accessible and authoritative.